Five reasons we love tradeshows

This entry was posted by on Tuesday, 10 September, 2013 at

We’re packing up our displays and stocking up on brochures because this fall, we’re on the road again.  Our tradeshow schedule is busier than ever, and our team is covering events all over the country.

In the era of virtual meetings, video calling and event streaming, you might wonder why we even bother to exhibit at live conferences.

Here are five reasons we love tradeshows.

1. We meet lots of new people.

It’s fun to watch people stroll by our display and see the light bulb go on when they realize that we address issues that have been driving them crazy.  It’s even better to hear their incredulous reactions when we explain how much easier we can make their jobs.  Sometimes they’ll tell us about other solutions that have disappointed them, and that’s a great opportunity to share how our software might be a better fit.

2.  We talk at length with customers.Linoma Software at COMMON

We love when customers stop by our booth.  Often we’ve only talked to them on the phone or through an online meeting, so it’s good to meet them in person.  Sometimes they have questions that we can solve on the spot, and sometimes they want to get the inside scoop about what’s next in the development cycle.  Occasionally we can even get them on video sharing their experiences with GoAnywhere or Crypto Complete.

Here’s one of our senior developers, Ron Byrd, talking with longtime GoAnywhere customer Jit Sewchan of ScotiaBank.

3. We catch up with industry colleagues.

Tradeshows give us a chance to talk with other IT professionals, software developers, industry media and sales reps who are in the trenches with us.  It’s helpful to hear others’ perspectives about industry trends, and to get caught up on the newest players and products in the space.

4. We have fun.

Yes, the days can be long, but tradeshows aren’t all work and no play.  When the exhibit hall closes, we always find something fun to do.  The team will explore local restaurants, perhaps meet up with customers or colleagues, and we’ve even been known to track down a foosball table for some serious competition.

5. We sell software.

Obviously it wouldn’t be worth the investment if tradeshows didn’t benefit the bottom line, and they definitely do.  We think our success with tradeshows is because they give us the opportunity to talk with people, to listen to their challenges, and to explain how we believe we can help. Even if we don’t turn everyone into customers immediately, we’ve now given them something to think about when they are ready to find a solution.

Just in case you’ll be hitting the tradeshow circuit this fall, here are some of the places you’ll be able to find us:

Stop by our booth.  We always have chocolate!

 

Susan Baird

Susan is the Marketing Manager at Linoma Software, helping promote our secure file transfer and encryption solutions. Her specialty is content creation and social media marketing, and you can find out more about her by viewing her LinkedIn profile.

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