Five reasons we love tradeshows

Tuesday, September 10, 2013 Posted by

We’re packing up our displays and stocking up on brochures because this fall, we’re on the road again.  Our tradeshow schedule is busier than ever, and our team is covering events all over the country.

In the era of virtual meetings, video calling and event streaming, you might wonder why we even bother to exhibit at live conferences.

Here are five reasons we love tradeshows.

1. We meet lots of new people.

It’s fun to watch people stroll by our display and see the light bulb go on when they realize that we address issues that have been driving them crazy.  It’s even better to hear their incredulous reactions when we explain how much easier we can make their jobs.  Sometimes they’ll tell us about other solutions that have disappointed them, and that’s a great opportunity to share how our software might be a better fit.

2.  We talk at length with customers.Linoma Software at COMMON

We love when customers stop by our booth.  Often we’ve only talked to them on the phone or through an online meeting, so it’s good to meet them in person.  Sometimes they have questions that we can solve on the spot, and sometimes they want to get the inside scoop about what’s next in the development cycle.  Occasionally we can even get them on video sharing their experiences with GoAnywhere or Crypto Complete.

Here’s one of our senior developers, Ron Byrd, talking with longtime GoAnywhere customer Jit Sewchan of ScotiaBank.

3. We catch up with industry colleagues.

Tradeshows give us a chance to talk with other IT professionals, software developers, industry media and sales reps who are in the trenches with us.  It’s helpful to hear others’ perspectives about industry trends, and to get caught up on the newest players and products in the space.

4. We have fun.

Yes, the days can be long, but tradeshows aren’t all work and no play.  When the exhibit hall closes, we always find something fun to do.  The team will explore local restaurants, perhaps meet up with customers or colleagues, and we’ve even been known to track down a foosball table for some serious competition.

5. We sell software.

Obviously it wouldn’t be worth the investment if tradeshows didn’t benefit the bottom line, and they definitely do.  We think our success with tradeshows is because they give us the opportunity to talk with people, to listen to their challenges, and to explain how we believe we can help. Even if we don’t turn everyone into customers immediately, we’ve now given them something to think about when they are ready to find a solution.

Just in case you’ll be hitting the tradeshow circuit this fall, here are some of the places you’ll be able to find us:

Stop by our booth.  We always have chocolate!

 

Data Breaches Threaten Companies Worldwide

Monday, July 15, 2013 Posted by

As technology staffs contend with ongoing changes to the data distribution landscape, it is important to keep abreast of data security risks and to understand the significant importance of properly managing customer’s private data.

data breachThe Ponemon Institute recently released its annual data breach report which provides stats on data security issues and trends.  With more than 277 companies involved and 1400 individuals interviewed, this report provides a current and unique perspective of potential security risks associated with even the smallest data breach.

Below are highlights of the report which indicates data breaches remain a difficult challenge.

  • The report identifies three key causes of data breaches worldwide:
    • Malicious Attacks – 37%
    • Negligence – 35%
    • System Errors – 29%
  • The average per capita costs of a data breach increased to $136 per capita over the $130 per capita from the previous year.
  • The US had the highest total per incident cost of $5,403,644.
  • In 2013 the average number of breached records was 23,647
  • Healthcare, Financial and Pharmaceutical industries continue to be the top industries with the highest per capita costs incurred.

Ironically, the report noted that organizations that notified victims too soon following a data breach actually incurred higher costs. This is an indication that an incident management plan should be in place to properly mitigate the data breach event.

It’s clear, based on the data in this report, that companies need to look beyond technology solutions that secure systems and communications.  It is important that the human factors are considered like employee training and creating an incident management plan to provide a full proof data security strategy.

Take a look at the full 2013 Ponemon Institute Data Breach report for more information on the top reasons that data breaches occurred and ways to decrease the risks and costs associated with them.

For information on how your company can build a better strategy to avoid data breaches, download our free white paper “Defending Against Data Breach: Developing The Right Strategy for Data Encryption.”

 

DB2 Field Encryption Has Been Simplified

Wednesday, June 5, 2013 Posted by

Compliance regulations like HIPAA and PCI DSS have us all looking for more efficient and secure ways to keep sensitive data protected, especially the personal information fields we’ve all come to rely on: social security numbers, credit card numbers, birth dates, driver’s license numbers, insurance policy ID numbers, etc.

Register for DB2 FieldProcs WebinarFortunately, IBM is working hard to meet the growing demands of companies who must store and share private information and compliance auditors who govern how it must be done.  When it released IBM i 7.1, it included a feature for encrypting DB2 form fields to give IT staffs more control.

Surprisingly, not everyone is taking full advantage of these DB2 FieldProcs either because they’re not aware of their benefit, or because they’re waiting for an even more comprehensive approach.

If you fall into either of these groups, then we’ve got good news.  The Linoma Software team is hosting a webinar next week to share tips for how to maximize the DB2 FieldProcs feature in IBM i 7.1.  In addition, we’ll provide some options that could give your processes even more functionality, making things more efficient.

We invite you to grab some lunch and join us for IBM i Field Procedures Simplified with DB2 Field Procedures on June 13 at noon central.  There will be lots of opportunities to ask questions, and we’ll also record the webinar so you can share it with your colleagues.

Hope you’ll be able to join us!

Linoma Posts Another Year of Record Growth

Friday, April 19, 2013 Posted by

We’ve had lots of reasons to celebrate lately at Linoma Software, and here are just a few.

Sales Are Soaring

GoAnywhere, Crypto Complete, Surveyor 400, RPG ToolboxThanks in no small part to having well designed and executed products and a superior support team, our enthusiastic sales team spent 2012 shattering sales records, and have already topped themselves in the first quarter of 2013.  We’ve been able to help customers from virtually every industry, including healthcare, finance and banking, insurance, manufacturing, education, retail, and government, and as we hear back from them about how GoAnywhere or Crypto Complete or Surveyor or RPG Toolbox has made their lives easier and their data more secure, we can share their stories with others seeking an affordable, enterprise-level solution.

Trade Show Season Is In Full Swing

We’ve already met lots of new people — and reconnected with old friends — at the RPG Summit, RSA Conference, COMMON, and InfoSec in Orlando, and this weekend we’re exhibiting with HANDD Business Solutions, one of our partners in the UK, at InfoSec Europe.  Then, we’re first-time exhibitors at the FOSE government conference in Washington D.C. in May and then we’re back in Europe for the COMMON-Europe conference in June.

We’ve Launched a New Website

If you haven’t visited our new GoAnywhere.com website yet, you should check it out.  Our team worked very hard to redesign not only the look and feel, but also the navigation to make it easier for visitors to find what they need.  We hope you’ll take a look and let us know what you think.

GoAnywhere OpenPGP Studio is Now Available

Last month we published a free desktop tool that can encrypt and decrypt files using OpenPGP encryption.  It’s a great solution for those who need to occasionally encrypt files, and OpenPGP Studio also helps organize and manage keys.  You can download OpenPGP Studio for free here.

We’ve also added some new faces to our team and are working on some pretty cool software enhancements as well as our first mobile app, which should be available very soon.

As always, we welcome your ideas and your feedback, and if you’ve got a great story to share about how one of our products has helped you work more efficiently or kept your data better protected, let us know. We’d love to hear it!

 

 

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